It is important for your company to connect with people if you want to sell your products and have a loyal following. Once people have purchased something through your company, you want to stay connected to them so that they will come back and buy through your company again. You can use social media to stay connected with your customers in a personal way.
Spend Time on Social Media Each Day
If you want to use social media to connect with customers, you need to be active on your company’s social media account every day. You can use the account to share information about your products and videos of those products being put to use. You can use the account to address holidays, sales, and your company’s anniversary. Think of something special to post on your social media account every day.
Know Which Platforms to Use
If you want to connect with your customers in a personal way, you have to know which social media platforms those customers are using. You can figure this out by thinking about the average age of your customers and what that age of people is doing on social media. You can figure out which social media platforms to use by thinking about the hobbies and personalities of your customers. You need to be on the right platforms if you want to connect with all of the right people.
Address Individual Customers on Social Media
When you are spending time on social media, you can make things personal by replying to specific comments. Address your customers individually and answer the questions that they have. If a customer mentions that it is their birthday, celebrate that with them. If a customer has a complaint about a product, find a way to make things right. Don’t shy away from personal conversations with your followers on your social media accounts.
Consider Hiring Help
If you don’t have a lot of time to spend connecting with people on social media, you might hire someone to make connections for you. If your company can afford to do so, you might go with a social media management firm and get them to respond to your customers and interact with them for you. You can hire someone to spend hours on social media each day for your company.
When you connect with customers on social media, you show them that you see them and appreciate them.